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The story of this brand starts with a road trip. A beautiful adventure that does not head out, but heads back home.
This is my tale. I left Canada searching for inspiration and glamour. 23 years later I finally turned around and found it where I had started off. Living in Paris was at times beautiful and glamorous. But at other times it wasn’t.
One day, I decided to return home to Montreal with my four daughters. I suddenly found myself inspired and fascinated by things I had always taken for granted. Our quickly paced, distinct and visually impactful change of seasons, Canadian icons and aesthetic codes and finally just the good nature of the people I met in my quest for a new adventure.
My goal is to prove that Made in Canada can be just as alluring, high end and desirable as a Made in Paris or a Made in Italy label. It’s just a question of interpretation, of vision and of course of working with people who love what they do and who put their heart and soul into it just for the simple pleasure of creating a beautiful product.